The project began with an in-depth discovery phase aimed at crafting compelling promotional SWAG that aligned with the College of Education's mission, vision, and values. I conducted thorough research into trends in promotional merchandise, prioritizing what resonates with college-age demographics and donors. It was important to explore design approaches that balanced the University of Texas at Austin's visual identity with unique elements specific to the College of Education. These incoporated iconic symbols associated with the University and Texas culture, such as Bevo the Longhorn, the UT Tower, the Austin skyline, and bluebonnets evoke a sense of pride and connection.